Atlas
Property outreach pipeline · iPadA direct-mail engine for contractors. Atlas searches property records across an area, filters down to the homes most likely to renovate, renders each one as it could look after the work, and mails the owner a postcard of their own house — with a QR code to a private before-and-after microsite. A scan is the hot lead. Every stage below is the real pipeline, running end to end.
Commissioned build — Atlas
Tap the app to run a live campaign
ZOOM 13 · PARCEL LAYER
scan events → hot-lead trigger
no prices · no estimates · no ROI
Riverline Home Improvement Corp
We took real photos of your home and mocked up a full renovation — fresh exterior, updated kitchen and baths, and premium new flooring throughout. Same home, beautifully renewed. Scan the code to see the whole before & after.
(914) 555-0148
PO Box 275, Bronx, NY 10463
12 Red Maple Ln opened the microsite twice and spent 2m 14s on the kitchen. Lead status flipped to responded and it is sitting at the top of your call list.
CALL TODAYWhat each stage really does
The pipeline behind the animation.Parcels, not listings
Homes for sale are the wrong pool — those owners are leaving. Atlas pulls every parcel in a drawn area from property records instead.
Likely to renovate
Year built, years since last sale, owner-occupied, single family. Hundreds of homes narrow to a shortlist worth spending money on.
Owner and a usable photo
Owner and mailing address resolve from the records. A vision model grades every facade photo — front-facing, unobstructed, well lit — and anything that fails drops into a manual capture queue.
The house, after the work
Four recipes — exterior, kitchen, bathroom, room — over one shared style, so every house comes out consistent. The real structure is preserved; only finishes change.
Best render wins the front
Several exterior variants are scored on style match and structure fidelity. The winner becomes the postcard hero automatically.
A private microsite
Each house gets its own gallery at an unguessable link that expires. One clean call to action, and every scan is logged.
Print-ready postcard
6×9 with bleed and safe margins. Their own home on the front, the QR and mailing block on the back — and no prices, estimates or ROI figures anywhere.
Tracked to the scan
Print and postage go out through an API and stay trackable. When the QR is scanned, the lead flips to hot and rises to the top of the call list.